Motivation
A deep rooted passion for playing board games since childhood which then turned into a passion for game designing; this fever caught us all so much so that a year ago we got seriously involved in designing intriguing, intense, intellectually stimulating board games and the enthusiasm that our initial games witnessed during college festivals helped boost our confidence. The fact that some of the good school chains in India today are hiring consultants for identifying innovative ways to go beyond rote learning convinced us that with a targeted product portfolio we can cater to this huge market. With the Mantra of "AVIDLY ENGAGING MINDS" today we have come a long way from pooling our pocket monies and organizing games in festivals to hiring designers, filing a product patent and having manufactured more than 650 sets of various board games. With a strong team there is not much time before 5Shells products would hit schools and stores.
Games like Chess, Monopoly and Scrabble still continue to be the best ones today largely because of the learning we receive each time we play them. 5Shells aims at developing and marketing a portfolio of board games which are INTELLECTUALLY STIMULATING, INTENSE, CONTEMPORARY and INDIAN in appeal.
Unique Selling Point
The Indian market today contains many world famous games by Hasbro (Funskool), Mattel and Dr. Woods, an Australian MNC which has started operations in India recently. However, there is no company marketing new innovative products aimed at an Indian audience. This is the reason why we are still buying assets in Pounds and wandering in the streets of London in the games we play. The products we are designing are Indian in their context as well as appeal; aimed specifically at an Indian audience. This is well exemplified in 'Indian Wars' - a war game based on real wars fought around 1600 AD in the Indian mainland. Indian Wars is past design and testing and currently undergoing graphic design.
Thus, there are two unique aspects of our products. First, they are educative and players learn basic world concepts while playing and second, the products are Indian in context and appeal.